GA4 eCommerce + Google Ads Looker Studio Template

Questions You can Answer with Dataclare GA4 eCommerce + Google Ads Looker Studio Template

Google Analytics 4 Section

• Which traffic sources drive the most valuable customers, not just visitors?
• What pages or products convert best?
• How do users move through my funnel, and where do they drop off?
• How is my revenue performing by device, country, or channel?
• Are returning customers behaving differently from new ones?

Google Ads Section

• Which campaigns actually drive sales, not just clicks?
• Which keywords are profitable, and which are wasting budget?
• How do ad costs compare to revenue generated from those campaigns?
• Which ads attract customers who actually convert on my site?
• Where should I scale spend, and where should I cut it?
• How do different networks (Search, Display, Shopping, Video) contribute to sales?